Yeser.nl: a lightning-fast Next.js site with comprehensive lead tracking

The challenge

Yeser wanted a website that was not only modern and fast, but also laid a solid foundation for targeted growth. Speed, security and a good user experience were paramount, as was the ability to learn from visitors’ behaviour right from the start.

The challenge: to establish a platform that is technically future-proof whilst reliably recording every valuable interaction, so that monitoring and optimisation are based on real data rather than assumptions.

The solution

We built the site using Next.js: a lightning-fast, secure and scalable platform with excellent performance on the Core Web Vitals. This provides visitors with a smooth experience and sends a strong technical signal to search engines.

Lead tracking is fully integrated: every relevant interaction and enquiry is recorded accurately and in a privacy-friendly manner. This makes it possible to see exactly which channels and pages generate enquiries for quotes.

Building on that foundation, we launched our SEO and Google Ads campaigns with a clear objective: to generate more targeted enquiries. Search engine optimisation helps build long-term, relevant visibility, whilst Google Ads allows us to reach people who are already looking for a handyman service.

Lead tracking, SEO and Ads reinforce one another: we can see which channels generate enquiries, use this to build up valuable data, and then implement smart, targeted follow-up actions based on this information. In this way, our approach evolves in line with what the figures show.