Insights on online marketing, AI, automation and web development
Since May 2025, Google AI Overviews have also been appearing in the Netherlands. The organic CTR has fallen by an average of 61 per cent. However, those who optimise their content cleverly can actually increase their visibility. We explain how.
Local SEO is no longer an afterthought. Discover how you can consistently rank at the top of search results using your Google Business Profile, reviews, NAP consistency and local content – even as AI Overviews are changing the playing field.
AI Overviews appear in almost half of all search queries, and core updates shake up the results considerably. Yet the fundamentals remain the same. This guide covers technique, content, authority and measurement, complete with figures.
Google wants to keep its visitors on its site for as long as possible. It does this by displaying answers directly in the search results. Visitors don’t need to […]
You’ve published a new article and want it to be easy to find on Google. How do you do that? The quickest way […]
Ranking highly on Google does not guarantee that AI systems will cite you. Find out how ChatGPT, Perplexity and Google AI Overviews select their sources, what changes you need to make to your website and content, and how to measure your visibility in AI responses.
No single SEO tool provides all the answers. This article compares free and paid tools, and shows what has changed now that you can query your SEO data directly via an AI assistant.
In today’s digital world, reviews are crucial to the success of any business. They not only determine the image […]
Asking ‘SEO or SEA?’ is almost always the wrong question. Find out how the channels feed into one another, how budget allocation is set to shift over the next three years, what AI Overviews do for both, and the five steps you can take to align them.
How much does advertising on Google actually cost? From the auction that determines your cost per click to CPC benchmarks by sector, setting a realistic monthly budget, factoring in the costs alongside your media budget, and identifying where most accounts lose money.
An SEO scan sounds simple, but what does it actually achieve? We explain what goes into a good scan, which tools we use, and when a scan provides a concrete starting point for growth.
SEA stands for Search Engine Advertising: paid advertising on Google and Bing. But how exactly does it work, how much does it cost, and when should you use it? We’ll explain it all, including the latest developments in AI.