Lokaler Florist: an SEO-friendly online shop platform for German florists

The challenge

Lokaler Florist, part of Heyl, serves the same target market as the wholesaler, but with its own online shop solution. Each affiliated florist is given their own subdomain and can also add their own bouquets to the standard range.

The challenge is to ensure that all these individual online shops are easy to find in a rapidly changing SEO landscape, whilst at the same time helping florists to increase their sales. This requires a platform that is SEO-friendly from the ground up, as well as reliable data.

The solution

We offer advice on conversion optimisation, an SEO-friendly setup, effective tracking and insightful reports. In this way, the platform helps its affiliated florists to be found more easily and to convert more visitors into customers.

We provide support for integrating Google Search Console, Google Analytics 4 and Google Merchant Centre, so that performance, discoverability and product feeds can all be measured in one place. We translate the data from these sources into reports that provide guidance.

Florists can decide for themselves whether they want to use Google Ads, and the platform is fully equipped to cater for this. Anyone wishing to advertise can do so using a technical infrastructure that is entirely tailored to this purpose.

In a rapidly changing SEO landscape, remaining easy to find remains an ongoing challenge. That is precisely why we are building a platform that adapts to these changes and provides ongoing support to help our affiliated florists maintain their visibility.