Lancia Haartechniek

Lancia Haartechniek: The solution to hair problems

We built a website entirely using Gutenberg blocks for Lancia Haartechniek in Sassenheim, and we manage their SEO and Google Ads. The aim: to generate bookings via the website. In an industry with strict advertising restrictions, we make the most of the opportunities available

Year
2023

Services used

Client

Lancia Haartechniek
Hair replacement · Sassenheim

The challenge

Lancia Haartechniek helps women and men with hair problems, a sensitive and personal issue. The challenge is to reach precisely those people who are looking for a solution, and to guide them via the website to book an appointment.

Advertising is particularly challenging in this sector. Google Ads imposes strict restrictions on content relating to health and personal circumstances. A single misstep in wording can result in a campaign being flagged for a policy issue, with all the consequences that entails for its visibility.

The solution

We developed a new website, built entirely using Gutenberg blocks. This makes the site flexible to manage and is entirely geared towards a single goal: converting visitors into appointments.

Through SEO, we ensure that Lancia Haartechniek is easily found by people who are actively searching for a solution to their hair problems. A strong technical foundation and targeted content build long-term visibility.

When it comes to Google Ads in this sector, you’re subject to strict content restrictions. We know exactly how to set up campaigns so that they don’t trigger policy issues, whilst maximising results within those constraints. This ensures that paid traffic continues to perform consistently and that bookings keep coming in.

Our partnership with Lancia Haartechniek goes back many years. That continuity is paying off: we know the industry, the target audience and the pitfalls, and we constantly adapt our approach accordingly.

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