Generate the best meta tags the smart way

If the entire website consists of 20 pages, it’s best to enter the meta tags manually. When there are hundreds or thousands of pages, that’s quite a laborious task. There is, of course, a much easier way.

Generate meta tags

A good <title> consists of 50 to 65 characters. For a meta description, the range is 70 to 160 characters. An SEO expert always aims to be as persuasive as possible within the given constraints. To achieve this, we create different templates for each type of page. Each template contains variables, such as title, category and date. A skilled developer can make additional data available. As the length of the variables varies, this is why you create different templates. Ultimately, the web page selects the correct template for both the <title> and the meta description.

What requirements must meta tags meet?

The <title> is important to Google. Include the main keyword and the name of the website in it. Google ignores the meta description, but its content should persuade visitors to click through. These are the elements you need to pay attention to on each page. Other important meta tags include the canonical tag (to prevent duplicate content), the robots tag, hreflang tags (for multilingual content) and Open Graph tags (for sharing on social media). 

Brainstorming about the ideal meta tags

When someone carries out a search on Google, they want answers to their query. Think carefully about this for every type of page. A news article should encourage people to read it, a product page should sell the product, and so on. Find the right tone that resonates with the search intent of the prospective visitor. The more closely the meta tags match the search query, the greater the chance of a click. 

Carrying out spot checks

Check regularly in Google to see what the snippet (another word for ‘search result’) looks like. Ask yourself whether it a) makes sense, b) looks good and c) matches the search intent. If not, you can further update the templates in the meta tag generator. 

Implementing the meta tag generator

In WordPress, there’s the Yoast plugin, but it only allows you to generate a standard <title> and meta description to a limited extent. If you have a WooCommerce online shop, you’ll need to go the extra mile. With a bespoke solution, you can add prices, product codes, delivery costs, etc. to the templates. With just a few templates, all your products will be equipped with the best meta tags. And should new insights emerge, these can be applied across all those pages with just a few clicks. That’s certainly quicker than checking everything manually. SEO Ninja has extensive experience in implementing Meta tag generators in WordPress– and LightSpeed sites. Would you like the best meta tags too? We’d be happy to help!