Pinterest SEO: improving organic discoverability through images

Pinterest is wrongly regarded as a social media platform. Of course, it does have some of the characteristics of social media, but it is a visual search engine. If you sell cool and attractive products, you can’t do without Pinterest; in fact, it’s even more important to you than Google.

Pinterest is all about inspiration, but tailored to a comprehensive keyword analysis. Pinterest SEO is all about keywords too.

Inspiring photos and videos

Pinterest users are drawn to beautiful visuals. The quality must really stand out, otherwise you won’t grab their attention. So, when posting photos and videos, bear this in mind. The visuals must be unique, eye-catching and appealing. When creating a pin, you include a URL to a specific page on your website. According to successful Pinterest strategies, you should post a pin every day. Bear in mind that this means you’ll need to take 365 high-quality photos to achieve success on Pinterest over the coming year. If you have a multilingual website, this becomes easier, as you can reuse photos. Of course, you’ll just need to translate the text of the pin and the boards.

Create inspiring signs

A board is a collection of pins. Create boards based on themes and add pins to them. These can be your own pins, but you can also use pins from others. When creating a board, give it a good title and description. Make sure to include important keywords. Pinterest uses the titles and descriptions of pins to generate search results. Pinterest also uses articles, recipes and products to use of structured data. If you specify a URL for each pin, Pinterest will add it to its search index.

What you want to achieve is for people to start following your board(s) and, ideally, your Pinterest profile, of course. 

Actively seeking followers

On Pinterest, your target audiences are right there for the taking. Look for interesting profiles and follow them. There’s a good chance they’ll ‘follow you back’. When you post new pins or boards, you’ll catch your followers’ attention again. Look for 10 new profiles every day and follow them. Take a close look at how your competitors operate and, above all, do things differently.

Where do you start?

Pinterest isn’t something you just do on the side. If your business sells attractive, trend-conscious products, you really can’t afford to ignore Pinterest. Based on a thorough keyword analysis, you’ll set about coming up with 365 pins. Brainstorm topics and then start looking for good photos. Find a good photographer, decide on a unique style and get started. Post at least one pin every day and actively seek out new followers. You can use social media tools to schedule your pins. That way, you’ll also have time to carry out other tasks ?

Technical modifications

On the technical side, some adjustments also need to be made. Make sure your website articles contain structured data, so that Pinterest can become smarter. Use Google Tag Manager to track conversions in the form of Pinterest events on your website, so that you can ultimately gain a clear picture of Pinterest visitors who have arrived at your website via a pin. 

Would you like help in quantifying the positive effects of Pinterest SEO? We’d also be happy to carry out a keyword analysis for you, as this is something you really need with Pinterest. Please feel free to call or email us.