More than 1 h1. Is that bad?
Google has no problem with a web page containing more than 1 <h1> is used. We often receive comments about the <h1> when customers start using SEO tools on their own websites. Other customers, on the other hand, just shrug their shoulders and have no idea what an <h1> is. An explanation.
Applying headings
Good SEO specialists advise their clients to structure their text using headings. When writing web content, the title is given the highest heading level and subheadings are given lower heading levels. Before the advent of HTML5, you were only allowed one <h1> use, because there was no other way to indicate layering. Now, with HTML5, you can use any <article>, <section> effortlessly from a <h1> provided in accordance with the W3C HTML5 documentation. The fact that you use a hierarchical structure is more important than exactly how you do it, as long as the title is higher in the hierarchy than a subheading within the same <section>.
Google says so itself
If we get that question quite often, we’re surely not the only ones. John Mueller, Google’s Webmaster Trends Analyst, even dedicated a video to this. According to him, Google has no problem whatsoever with multiple <h1>- to have tags on the website:
For Google, it’s all about the semantic value of using headings. A <h1> is greater than a <h2> and a <h4> is greater than a <h6>.
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