More than 1 h1. Is that bad?

1 min readJaap van Duijn

Google has no problem with a web page containing more than 1 <h1> is used. We often receive comments about the <h1> when customers start using SEO tools on their own websites. Other customers, on the other hand, just shrug their shoulders and have no idea what an <h1> is. An explanation.

Applying headings

Good SEO specialists advise their clients to structure their text using headings. When writing web content, the title is given the highest heading level and subheadings are given lower heading levels. Before the advent of HTML5, you were only allowed one <h1> use, because there was no other way to indicate layering. Now, with HTML5, you can use any <article>, <section> effortlessly from a <h1> provided in accordance with the W3C HTML5 documentation. The fact that you use a hierarchical structure is more important than exactly how you do it, as long as the title is higher in the hierarchy than a subheading within the same <section>.

Google says so itself

If we get that question quite often, we’re surely not the only ones. John Mueller, Google’s Webmaster Trends Analyst, even dedicated a video to this. According to him, Google has no problem whatsoever with multiple <h1>- to have tags on the website:

For Google, it’s all about the semantic value of using headings. A <h1> is greater than a <h2> and a <h4> is greater than a <h6>.

Want more customers from Google?

I'll take a no-obligation look at the growth opportunities for your site, no sales talk, just concrete wins.

Keep reading

  • Blog

    Local SEO in 2026: how to get noticed by customers in your area

    Local SEO is no longer an afterthought. Discover how you can consistently rank at the top of search results using your Google Business Profile, reviews, NAP consistency and local content – even as AI Overviews are changing the playing field.

    9 min
  • Blog

    SEO for ‘zero-click’ searches

    Google wants to keep its visitors on its site for as long as possible. It does this by displaying answers directly in the search results. Visitors don’t need to […]

    2 min