Making Content Hubs Work as SEO Magnets

A content hub…? It’s not surprising that you’re not familiar with this term. It’s regularly discussed in the context of SEO, but you won’t find it in the toolset of many online marketers. The reason for this has to do with how it has developed. Technically speaking, it’s quick to implement, but the crux of the matter lies in the volume of text. A content hub is essentially a microsite that focuses entirely on a single topic. This helps you build authority, demonstrate your knowledge and experience, and encourages many websites to link to you.

Building a content hub

Developing a content hub isn’t something you can just do on a whim. You’ll need to write numerous articles and pages on the specific topic. This is based on keyword analysis, but also on your knowledge of the industry. Suppose your main topic is ‘safari tents’; in that case, you’ll write articles on their history, contemporary examples, different types, the market landscape for suppliers, materials, what to consider before purchasing, answers to frequently asked questions, what tourists think of them, why holiday parks need them, and so on. The content hub provides a comprehensive overview of these topics, and its structure must follow a clear and logical flow. 

What does a content hub look like?

Screenshot of the Rijnstreek Business homepage

In fact, a content hub looks a lot like a blog. You have an overview of various articles, but with a content hub, you ensure that the content is organised into different categories. Throughout the site, you include visual calls-to-action to guide visitors through the funnel and generate conversions. The Rijnstreek Business homepage is structured in much the same way. It features various topics (which match those in the magazine), each containing the latest articles. You should carry this type of design through across your website as a content hub. If this isn’t technically feasible, you should create a new website specifically for this purpose. 

Why do you want a content hub?

Good question! A good content hub is structured around the customer journey, and you should provide answers to all their questions within it. Naturally, this also requires a good understanding of your target audiences, knowing what else is available on the market, and highlighting what sets your company apart. If you cover all these topics in detail, prospects will naturally find their way to your website, and with the right calls to action, you’ll be in direct contact with them in no time. 

This collection of articles makes your content hub a very attractive prospect for others to link to. Are you worried that you’re letting your competitors see too much of what goes on behind the scenes? A good content hub isn’t something you can simply copy, so by the time your competitors launch their own content hubs, you’ll have been reaping the benefits for years.

Why doesn’t SEO Ninja have a content hub yet?

We can already hear you thinking: ‘You’re writing about content hubs, but can you show us what one looks like?’ The honest answer is ‘no’. As described above, developing a content hub takes a lot of time. We’re still busy publishing new articles ourselves, but everything is already going according to plan. Once we have enough articles, we’ll set up our own content hub too. We know how it’s done, and if we can support you with that, we’d be more than happy to!