Blogging for SEO

“Those who write, rise.” Blogging is a key tool for achieving (and maintaining) a high position in Google’s rankings. Don’t just write a lot; aim for high quality instead. Next, you need to think about where you want to publish all that content. You can do this on your own website, but you should also consider posting articles on other websites.

‘What on earth am I supposed to write about?’

Writing doesn’t come equally easily to everyone. Some people can write several articles in a single day, whilst others take a whole week to write just one. Sometimes it can help just to have a few pointers:

• Questions from customers. What are the (frequently asked) questions customers have? Not all customers bother to ask questions. Bear in mind that these questions are on many people’s minds, so by writing about them, you can at least provide answers to more people.
• Discoveries. What was your latest eye-opener? No, you’re not a bit of a dimwit just because you discover things that someone else already knows. Remember that your customers are looking for answers, and any information is welcome.
• Trends. What’s happening in your field at the moment? Lots of people are looking online for new ideas.
• Listicles. Write articles in the form of lists. People love lists.

Write interesting articles that reflect your own voice, whilst keeping your key target audiences in mind.

Afraid of the competition?

Don’t keep everything to yourself. Many of our clients are reluctant to share their findings because they’re afraid competitors will make the most of that knowledge. In some sectors, this is indeed not a good idea at all, but in most cases you really don’t need to worry. Your (future) customers are actually looking for that information, and that can lead to more conversions.

Publishing content

Post blogs on your own website, but sometimes you might want to write about a topic that doesn’t really fit with your business. In such cases, you might consider starting a blog on, for example, Blogger, LinkedIn or another free platform. The added benefit is that these external websites have high link authority. Every link from such a domain to your commercial website helps you climb the rankings.

You could also consider writing guest posts for a well-known blog in your field. As well as having high link authority, they also attract a lot of visitors.

What should I bear in mind when it comes to SEO?

If you’re going to go to the trouble of writing blog posts for SEO, do keep the most important keywords in mind. A blog post should contain at least 500 words, and feel free to be a bit wordy. By ‘flowery’, I mean you’re perfectly fine to use adjectives, such as ‘the blonde boy’, ‘the oval table’, etc. Don’t overdo it, of course, but bear in mind that this will make your articles easier to find for many different search term combinations. Nowadays, people no longer search for just one word in their query; they’re happy to use three or four. This is because people want to find an answer to their specific problem (challenge, question or need).

Make sure you write at regular intervals. You won’t be able to keep this up if you try to do it every day. Once a week should be manageable. You could also form a team within the company and take it in turns to write an article. Plan ahead for a longer period to decide which articles you want to publish in which week. Would you like some help with this? SEO Ninja is happy to help you with this.