Google displays the best search results, which best meet the information needs of your target audiences. The search terms used by prospective customers must be accurately reflected on your website. SEO operates at the intersection of technology, content and authority.

SEO Ninja’s Approach

SEO Ninja carries out a comprehensive analysis of the playing field, from the search behaviour of the key target groups right through to the (online) competition. We then analyse the website and identify areas for improvement to establish the ideal SEO foundation. This SEO foundation complies with Google’s guidelines regarding:

• Technology,
• Content (SEO content),
• Link authority.

Technology

A good website, in Google’s eyes, complies with hundreds of technical guidelines, but to put it simply, it all comes down to:

• Mobile first. On a small screen, you need to think carefully about which information should be given the most attention.
• Fast charging times. Nothing is more annoying than having to wait for a web page to load. Visitors aren’t very patient, and every second literally costs you revenue. Fast loading times are crucial.
• HTML structure. A well-structured HTML page ensures that search engines can understand the content. We assess how the HTML structure complies with HTML5 and Google guidelines.

Content (SEO content)

People hardly read anymore, but Google needs enough web content to assess the value of your website. We incorporate the most important keywords into your existing web content and offer support in developing new articles. Fortunately, the days of making texts unreadable just to cram in as many keywords as possible are a thing of the past. It’s all about quality. Google itself says that a website shouldn’t be trying to impress the search engine, but the end visitor.

Link Authority

We refer to the number of links pointing to your website as ‘authority’. Your online competitors are also building up their authority. If we want to outrank them, we need to pay serious attention to this. In SEO jargon, this is known as linkbuilding. This includes external link building (links from external websites to your website), but also internal link building (links from one web page to another on your website).

Reports

Good data is what sets us apart. SEO Ninja uses professional SEO tools to analyse and monitor high-quality data and, based on this, make important decisions for the future. We set up various data sources (such as Google Analytics and Google Search Console) and generate reports using Google Data Studio.

So what now?

Fill in the SEO audit registration form . This gives SEO Ninja an insight into your website’s technical aspects, and we’ll look at what we can do to achieve results in both the long and short term. You can also simply bellen or e-mailen.