Why loading times are so important
Slow websites annoy everyone, and the likelihood of them leading to a conversion decreases by the second. Google values […]
Slow websites annoy everyone, and the likelihood of them leading to a conversion decreases by the second. Google favours fast websites and rewards them with higher rankings.
Google PageSpeed
Why not test your website with Google PageSpeed. There’s a good chance that the scores for mobile and desktop are insufficient. We often find that:
- Images that are too large.
- Lots of script files.
- Lots of style files.
- No caching is used.
For most business owners, this is all Greek to them, but even many web developers fail to check this when launching a new website. These are often precisely the details that get overlooked towards the end of a project, and because the client doesn’t check them anyway, they end up being forgotten. It’s a shame, because errors like these can suddenly cause the website to drop out of Google’s top 100.
“But I do use WordPress, don’t I…?”
When I tell business owners that page load times require a great deal of attention, I often get the reply: “But our website is built on WordPress, isn’t it?”. I don’t know what web agencies get up to, but ultimately, the choice of CMS is no guarantee of fast load times. WordPress has everything you need to create a fast website, but it does require constant work. I know from experience that you can achieve good search engine visibility with other CMSs too.
Speed generates revenue
On a fast website, people click through more quickly and therefore take in more information. This makes it much more likely that they will convert (get in touch) or place an order. That makes sense, as we’re all short of time. Google Ads campaigns, referrals from social media and email marketing also yield better results. Every online marketing channel rewards fast websites. It’s a win-win for everyone.
In its SEO audit, SEO Ninja always takes plenty of time to analyse loading times. We provide developers with targeted tips and tricks to help them achieve the ideal SEO foundation. A wise investment that will benefit you in the long term. Get in touch with us today!