What is an SEO specialist?

SEO Ninja is an SEO specialist, but what do you get in return? We ensure that your website is easy to find. That […]

· 2 min read· Jaap van Duijn

SEO Ninja is an SEO specialist, but what do you get in return? We ensure that your website is easy to find. This can be achieved through advertising, but it is the organic rankings that are actually the most valuable. Organic rankings are ‘free’, and the quality of the visitors is many times higher than with advertising.

'Free' clicks

The general layout of Google’s search pages consists of a block of adverts, with the organic search results appearing below it. The order of these organic search results is known as ‘rankings’, and Google does not charge for clicks on organic results. So it’s free, but achieving a top-three position takes blood, sweat and tears. Hiring an SEO specialist is therefore highly recommended. Web agencies have a general understanding of SEO, but because SEO operates at the intersection of web development, web copy and link authority, it quickly falls outside their scope. So you simply need SEO Ninja, don’t you?

How much does an SEO specialist cost?

SEO is a bespoke service and rates vary from one SEO agency to another. SEO Ninja offers a single package comprising an SEO set-up and monthly SEO management. As part of the SEO set-up, we carry out an SEO audit, conduct a detailed analysis of the target audience using keyword analysis, and analyse the main online competitors. The level of online competition determines the monthly cost of SEO management. 

What does an SEO specialist do?

A good SEO specialist focuses on growth. SEO Ninja takes on that challenge alongside you, our client. We want to understand what resonates with your prospects, where their pain points lie, and thereby uncover their search behaviour. Based on keyword analysis, we optimise the website’s technical aspects, improve existing web content, assist with new content, boost link authority and monitor progress. The playing field is constantly evolving, which means that SEO is an ongoing process. 

What are the benefits of hiring an SEO specialist?

A logical question, but one that’s so difficult to answer. To be able to give even a rough answer, you need to know what your website is currently delivering. This is easier to answer for an online shop than for a lead-generation website. We like to work with targets, as they provide a clear framework. If you want to double your visitor numbers, we’ll carry out an SEO audit and develop an SEO strategy. Depending on the level of online competition, we’ll take on the challenge together with you. Implementing SEO improvements will certainly result in higher visitor numbers, but you’d need a crystal ball to predict the exact end result. 

Many of our clients find hiring an SEO specialist enlightening. A web agency knows how to build a website, and a communications agency knows how to get the message across. An SEO specialist understands how end users search and strikes a balance between technology and content. SEO Ninja is a great addition, so Please feel free to contact us.